The tourism authorities of Zhongshan, Zhuhai and Macao met in Macao on 2^nd March for the 2016 Conclusion Meeting for Regional Tourism Co-operation between Zhongshan, Zhuhai and Macao and the 2017 Work Meeting. Having assumed the rotating chairmanship for 2016, Zhongshan Tourism Bureau first presented a summary of the joint tourism projects rolled out by the three destinations last year, following which a ceremony was held whereby MGTO was designated the rotating chairmanship for 2017.

Zhongshan Tourism Bureau Director Wu Jiamin and Deputy Director Deng Shuling, Zhuhai Culture Sports and Tourism Bureau Director Wang Lingping, Zhuhai Tourism Development Centre Director Zhong Guohuai, Macao Government Tourism Office (MGTO) Director Maria Helena de Senna Fernandes and Deputy Director Cecilia Tse as well as other officials discussed the collaborative plans of the three destinations on regional tourism.

During the meeting, MGTO Director Senna Fernandes introduced the joint marketing scheme of 2017, as part of which MGTO will invite the tourism authorities of Zhongshan and Zhuhai to participate in the tourism presentation seminars of Macao, Guangdong, Guangxi, Fujian and Hong Kong to be held in Indonesia and Malaysia in April. The three destinations also plan to roll out tourism promotions in the Eastern China region and Guilin, which is situated along the high-speed rail route, in order to tap further into the Mainland and overseas markets. This year, Zhongshan, Zhuhai and Macao will present a brand new promotional video to promote their tourism resources and multi-destination travel offering to visitors.

Zhongshan, Zhuhai and Macao have formed a tourism alliance to conduct joint marketing initiatives under the promotional banner of 'Fragrant Hill in the past; Zhongshan, Zhuhai and Macao today' since 2006. They regularly meet every year to discuss annual collaborative plans. The three tourism authorities also take turns in assuming the role of tourism alliance chairman.

The tourism authorities of Zhongshan, Zhuhai and Macao successfully organized and engaged in a range of activities last year, including tourism presentation seminars jointly held in Nanning and Guilin to promote multi-destination travel and expand their visitor markets along the high-speed rail routes. In addition, they participated in the cultural tourism event co-ordinated by the Zhongshan Tourism Bureau in commemoration of the 150^th Anniversary of the Birth of Dr. Sun Yat-Sen.

In the latter half of 2016, the three tourism authorities jointly produced a brand new promotional video flagging the tourism alliance of Zhongshan, Zhuhai and Macao, with video production completed in February.