The fourth quarter of the year is the peak season for travelling to Macao, encouraged by a number of festivals and events taking place throughout the city. Macao Government Tourism Office (MGTO) will launch multiple activities (in chronological order) in Malaysia, Taiwan region, Hong Kong and Portugal to foster co-operation on tourism between Macao and other regions to increase visitation to the territory this Autumn.

Malaysia

MGTO Malaysia will host Malaysia Travel Trade Seminar on 10^th October to showcase the new developments and tourism products available in Macao, positioning it as a hub to other regions in China. During the seminar, a special topic - 'Importance of Digital Marketing and Maximizing Multi-Destination Sales' - will be conducted by a Taylor's University speaker in order to provide training to travel partners, and maximize sales of multi-destination products via effective distribution channels.

From 26^th to 29^th October, MGTO Malaysia will organize 'Wonders of Autumn' in Lot 10 Shopping Mall, Kuala Lumpur, with its booth decorated with a Wonders of Autumn theme and 'Experience Macao Your Own Style' to highlight the 17^th Macao Food Festival, Suncity Group 64^th Macau Grand Prix, Macao International Marathon, Macao Light Festival, Parade Through Macao, Latin City, and the 2^nd International Film Festival and Awards - Macao.

From 31^st October to 5^th November 'Experience Macao' and Macao Mega Sale roadshow moves to Johor Bahru, the third largest city in Malaysia, offering packages, games and social media contests to promote Macao's events and festivals. Pre-roadshow, MGTO will promote the event via print advertising, social media, radio and outdoor advertisements.

With Malaysia's first Mass Rapid Transit Sungai Buloh to Kajang in operation, MGTO Malaysia will advertise on the in-train top panel and wall panel to reach new heights, enhance visibility and increase exposure to the Destination of Macao. A total of 96 in-train top panel and wall panel units will feature Macao's major events and festivals, shopping, new attractions and food from October to December this year.

In addition, during the October period, MGTO Malaysia will advertise on 15 digital screens at Express Rail Link (ERL), 18 digital screens in Kuala Lumpur International Airport (KLIA) Transit and digital posters on ERL platform to promote Macao tourism information.

Taiwan Region

MGTO will organize an 'Experience Macao Your Own Style' roadshow in Taipei Station from 13^th to 19^th October, which will include a series of interactive games, including a virtual reality (VR) experience of the aerial view from Macau Tower, Macau Grand Prix Guia Circuit simulator as well as Macao cuisine tasting challenge and foretaste. Participants can also tour the Historic Centre of Macao via augmented reality (AR) technology and games, thus deepening their understanding of Macao.

The roadshow will utilise LED transparent screen to showcase The Ruins of St. Paul's, Senado Square and other major attractions, as well as the light effects illuminating the Macao Light Festival. The stage performances blend Macanese and Portuguese influences, showcasing the festive atmosphere of Macao, with special features including Galo de Barcelos (Roster of Barcelos), interactive juggling and so forth, enabling spectators to submerge themselves in the dynamic culture of the city. Tour packages and products will also be sold during the roadshow.

Hong Kong

In order to attract more Hong Kong visitors to Macao in addition to promoting Macao's upcoming mega events and festivals, including Suncity Group 64^th Macau Grand Prix, MGTO Hong Kong will host an 'Experience Macao Your Own Style' roadshow on 28^th and 29^th October in APM shopping mall in Kwun Tong. Meanwhile, MGTO will co-operate with travel agents to provide special travel packages including 'exclusive' discounts and offers for ferry tickets and hotel accommodation in a bid to attract Hong Kong visitors to Macao.

Portugal

On 28^th and 29^th October, MGTO's representative office in Portugal (CPITMP) will participate in Expo Abreu to promote Macao directly to consumers in order to boost awareness for the Winter period holidays so popular in Macao.