Anticipating the traditionally heavy visitation of China’s Golden Week, Macau Government Tourist Office introduced its Tourism Notification System in October to maximise the quality of tourism services in the territory, with particular regard to visitor monitoring, convenience and easily accessible information.
MGTO – in tandem with the neighbouring Guangdong Provincial Tourism Administration – formally activated the system from 27th September to 8th October. Through this system, MGTO transmitted to its counterparts in Guangdong information such as the number of visitors entering Macau and total visitations, updating this information on a daily basis. In addition, the Office publicised hotel room rates online in order to encourage visitors to check and compare prices before setting out on their outbound trips.
MGTO also teamed up with several Macau associations to launch the Golden Week Macau Dining Guide, providing restaurant contact information and overviews for the information and convenience of holidaymakers. Complementing this was a message service transmitted via WeChat and SMS to remind mainland tourists to book hotels in advance, and encourage them to download or get more free tourism information at MGTO counters.
In terms of visitor flow, MGTO strengthened inspections at tourist attractions, ports and various districts in addition to increasing personnel at different outlets around the city to respond to tourist requirements. From 1st to 5th October, MGTO put in place five Tourism Ambassadors and staff in 10 major tourist ‘bottlenecks’ to answer queries and provide guide tour services for visitors, in addition to distributing the Step Out and Explore Macau's Communities pamphlet, a pivotal programme employed to ‘disperse’ visitors to lesser frequented attractions around the city.