The United Association of Food & Beverage Merchants of Macau (UFBMM) invited Mr. Erik Wolf, Executive Director of the World Food Travel Association (WFTA) as a guest speaker to talk about the future development of the F&B industry in Macau as well as global trends in food travel on 11^th September.

The two associations later inked a memorandum of understanding appointing UFBMM as WFTA’s second Embassy worldwide and its first in Asia.

Portugal, the Association’s first Embassy, will host the next World Food Travel Summit from 6^th to 11^th April, 2015.

Under the new partnership agreement, WFTA and UFBMM will collaborate on preserving and promoting Macau’s unique culinary culture with the express purpose of promoting the territory as a food tourism destination, one of a number of projects the two groups will work on together. The first joint project will assess the suitability of hosting a World Food Travel Summit & Consumer Food Travel Expo in Macau. This collaboration is designed to benefit Macau’s hotels, resorts, restaurants, food and drink retail outlets, tour operators to Macau and related F&B, travel and hospitality businesses.

Established in 2003, WFTA is a leading authority on food tourism, comprising 30,000 professionals in 135 countries.