Since the Macao Grand Prix Museum was reopened last summer following a massive renovation and expansion project, it has continuously promoted the culture of the Macao Grand Prix through a number of online and offline activities. These activities have been helping to enhance the appearance of Macao as an incredible tourism destination.
Between its reopening on 1st June 2021 and 31st May this year, the museum attracted a total of 50,079 visitors, 2,913 of whom were Macao residents who participated in the “Stay, Dine and See Macao” local itineraries. The museum also received 5,615 schools and associations groups, as well as carried out 895 guided tours with 11,203 participants. In order to increase public awareness of the Macao Grand Prix and to increase participation in the annual “International Museum Day”, the museum has also held some 20 parent-child workshops so far, receiving satisfactory response.
Free admission on the museum’s anniversary, with MAK MAK dressed in a motorsport outfit
To celebrate its first anniversary, the Macao Grand Prix Museum held an array of special activities as it opened free to the public on 1st June. Macao Tourism Mascot MAK MAK walked around the museum dressed in a motorsport outfit. Visitors took photos and received gifts after completing the specified missions.
New interactive games enrich the museum experience
To celebrate the first anniversary of the museum, the 2nd “Classic Car, Motorcycle Parade and Show” photography competition awards ceremony was held in the museum on the same day. The competition photos will be exhibited in the museum until 4th July.
Over the past few months, the museum has been widening its offerings to further enrich the experience of visitors in terms of fun and education. For instance, is has debuted a new 360-degree panoramic view feature and an interactive augmented reality (AR) game. Plus, next to the museum there is a café themed around the Macao Grand Prix in order to improve the museum’s existing supporting facilities and to add a new element of leisure, culture and creativity to it.
The museum has also launched an interactive AR game, “Cross the Finishing Line”, which is installed along “memory lane” on the first floor. Museumgoers can scan the QR code and become a flag waver, witnessing the thrill of motor racers dashing to the finishing line in a split second.
In the second half of this year, the Macao Grand Prix Museum will hold various activities themed on racing cars and will also promote interactive multimedia experience exhibitions to enhance the synergy effect of “tourism + sports”. It is also expected to launch a ticketing programme with the travel industry this year to enhance collaboration and promotion with the public and private sectors.
For the latest information on the Macao Grand Prix Museum, please visit the official website at mgpm.macaotourism.gov.mo.
MGTO will promote new events in the second half of this year to boost economy
The “Stay, Dine and See Macao” project launches 10 “Educational Student Tours” itineraries starting from June
Potential exhibitors are invited to the 10th Macao International Travel (Industry) Expo
Call for entries for this year’s PATA Gold Awards
“Macao Tourism Data plus” debuts Macao district visitor statistics