Organised by the Ministry of Culture and Tourism of the People’s Republic of China and co-ordinated by the Network of International Culturalink Entities, a “Beautiful China - Experience with Heart & Eyes” promotion event was held in Beijing on 27^th July. Alongside this event was the 2022 Hong Kong and Macao Cultural and Tourism Promotion Launching Ceremony.

The promotional event had the specific purposes of “tourism shaped by culture, culture shaped by tourism” and two themes were highlighted: the “Historical Canal Tour” and the “Exploring Museums Tour”. The themes were presented in eight locations respectively, namely Beijing, Shandong Province, Jiangsu Province, Zhejiang Province, Hubei Province, Sichuan Province, Chongqing city and Hong Kong, introducing new itineraries and tourism products to industrial representatives and media in Hong Kong and Macao through online and offline channels.

During the event, Zhang Xu, Vice Minister of the Ministry of Culture and Tourism of the People’s Republic of China; Kevin Yeung Yun-hung, Secretary for the Culture, Sports and Tourism Bureau of Hong Kong SAR Government; and Lei Wai Nong, Secretary for Economy and Finance of Macao SAR Government, presented video speeches. Also, the “First Half of 2022 Hong Kong and Macao Inbound Tourism Market Research Report” was released during the event, helping to boost the recovery of Hong Kong and Macao’s inbound tourism markets following the pandemic.