The Macao Government Tourism Office (MGTO) is partnering with leisure tourism businesses in the city as well as e-commerce platforms and online travel agencies (OTAs) on the Mainland to create an array of caravan roadshows across the Guangdong Province cities of the Greater Bay Area. The roadshows, all under the theme of “Experience Macao, Unlimited”, encourage residents of the Greater Bay Area to visit Macao. The roadshows were conducted in Zhuhai between 28th and 29th August and in Zhongshan between 3rd and 4th September.
Colourful elements and activities adorn the roadshows
During each roadshow, an eye-catching caravan is transformed into a major stage for performances and interactive moments with the audience in order to highlight the colourful “tourism +” experiences that Macao continually offers. Around the caravan, there are interactive exhibition zones featuring themed backdrops for check-ins on social media, as well as a graffiti wall, an interactive exhibition gallery, a game booth, a parent-and-child workshop and a 3D mapping show, among other highlights. Macao Tourism Mascot MAK MAK warmly greets visitors to the roadshows and enlivens the atmosphere. The six major integrated tourism enterprises from Macao also run promotional booths at each roadshow, and the OTAs sell tourism packages and other special offers to Macao, Zhongshan and Hengqin of Zhuhai at each roadshow destination.
To create a buzz before each roadshow, a fleet of promotional tour buses are being sent out around each city in Guangdong province. Online media and outdoor advertisements are also being harnessed to spotlight the roadshows ahead of their visits. Key opinion leaders (KOLs) are also coming to the roadshows to share the event highlights through live streams, videos, photos and written posts in order to boost the stream of visitors.
MGTO will stay tuned to the pandemic situation and actively follow the guidelines issued by the Health Bureau to make timely arrangements for the promotional campaign.