To actively promote the reinstatement of travel permit issuance for Mainland residents to Macao and draw the attention of residents cross the Country for a wonderful visit to the destination, whilst showcasing Macao’s vibrant dynamic in celebrating the 15th anniversary of the inscription of the Historic Centre of Macao on UNESCO’s World Heritage List, a series of promotional activities themed as “Beijing Macao Week” was held in Beijing.
Under the tutelage of the organizers from Beijing and Macao, various governmental entities of both sides poured great efforts in event preparations with the ardent support of enterprises and commerce associations from Macao, the Beijing Macao Week was opened on 26 September. A mega roadshow rolled out along Wangfujing Street from 26 to 29 September showcased Macao’s offer of diverse travel experiences to Mainland residents in Beijing. Another major highlight, the Outdoor Café themed as “Gathering at Dusk in Senado Square – in Beijing” has started serving Macao’s culinary delights to patrons with the full support of Macau Center since 19 September, gaining much popularity. Beijing residents and visitors are welcome to visit the Outdoor Café at the Northern Plaza of Macau Center for a taste of the diverse culinary culture embraced by Macao as a Creative City of Gastronomy until 25 October.
As part of Beijing Macao Week, the mega roadshow along Wangfujing was the first offline promotional activity launched by Macao after the pandemic situation stabilized. An array of themed zones was set up to showcase Macao’s diverse dimensions of tourism, commerce and trade, culture, sports and entertainment. The themed zones include “Macao’s international events and cultural tourism”, “Macao’s World Heritage and Intangible Cultural Heritage”, “International sport events”, “MinM Made in Macao and local brand exhibition”, “Exhibition of products from Portuguese-speaking countries”, “Macao tourism exhibition” presented by Sands Resorts Macao, MGM, Wynn Macau, Grand Lisboa, Melco Resorts & Entertainment and Galaxy Macau, “Air Macau”, “Macau Fisherman’s Wharf”, “Macau Shopping Festival” and so forth. Beijing Macao Week showcases Macao’s diversity of tourism resources with a preview of an upcoming new highlight. In tandem with the Greater Bay Area Simulator Racing Carnival, a virtual racing event “Motion in China” will be staged in Macao, offering another captivating experience for travelers.
Spoke at the Opening Ceremony, Secretary for Social Affairs and Culture of the Macao SAR Government, Ao Ieong U, expressed that travel permit issuance has been resumed for all Mainland residents to Macao. The Macao SAR Government is holding the series of promotional activities in Beijing as the top choice of venue, with the aim to convey Macao’s cordial welcome to Mainland residents for a first-hand experience of the city’s unique glamour.
She added that The SAR Government has continuously adopted different effective measures of pandemic control and prevention while collaborating with Zhuhai in carrying out pertinent measures, to protect the safety of residents and visitors. At present, under the condition that the overall pandemic situation is progressing toward greater stability, the SAR Government will continue to take a prudent approach while progressively resuming local and inbound tourism activities.
Vice Mayor of Beijing Municipal Government, Wang Hong, remarked in her speech that issuance of travel permits for Mainland residents to Macao has been resumed from 23 September. She expressed the hope that this latest measure will further enhance Macao’s exchange and cooperation with the Mainland and especially Beijing in the field of tourism.
To further enhance cooperation between Beijing and Macao, MGTO and IPIM rode on the visit to co-organize a “Beijing – Macao tourism and MICE presentation” in Beijing on 27 September, hoping that further collaboration in different areas will enhance industry exchange of both sides. Over 130 industry delegates from both cities attended the occasion to discuss business opportunities and explore the development of tourism, MICE and other related industries on both sides in the wake of the pandemic.
The organizers leveraged a variety of online channels in the Mainland to promote Beijing Macao Week, including arranging 10 KOLs and connoisseurs of travel and gastronomy to carry out nine live streams to elaborate the event highlights on their social media platforms. One of the live streams had a peak count of over one million concurrent viewers. As of 29 September, the nine live streams received over 75 million views including playbacks. Various KOLs and connoisseurs also produced live videos and graphic posts about Beijing Macao Week for share on different online platforms including Douyin, Xiaohongshu, Weibo and Mafengwo. In addition, the hashtag “#Beijing Macao Week#” received over 15.14 million pageviews on Weibo. More media and KOLs were invited by various exhibitors to spotlight their presence on the roadshow on-site.
The organizers for the Beijing Macao Week include the Secretariat for Social Affairs and Culture of the Macao SAR Government, Hong Kong and Macao Affairs Office of the People’s Government of Beijing Municipality, Beijing Municipal Bureau of Culture and Tourism as well as Dongcheng District People’s Government of Beijing Municipality. The coordinators include Macao Government Tourism Office, Macao Trade and Investment Promotion Institute, Office of the Macao Special Administrative Region in Beijing and Administrative Committee of Wangfujing of Dongcheng District of Beijing Municipality. The supporting entities include Beijing Municipal Health Commission, Cultural Affairs Bureau of the Macao SAR Government, Sports Bureau of the Macao SAR Government, the Macao Chamber of Commerce, the United Association of Food and Beverage Merchants of Macao, Industrial Association of Macau, Macau Importers & Exporters Association, International Lusophone Markets Business Association as well as the Federal General Commercial Association of Macau Small and Medium Enterprises.