Upcoming community activities and the final mega events of the year, including the just concluded 68th Macau Grand Prix, and the upcoming Macao Light Festival 2021 and Light up Macao Drone Gala, were the big themes of a recent travel roadshow held in Shenzhen.
The Macao Government Tourism Office (MGTO) presented the “Safe and Quality Destination Glamorous Macao” Travel Roadshow from 6 to 7 November. The event featured themed showcase zones, stage performances and interactive games that immersed Shenzhen residents in Macao’s festive ambience and glamour.
A showcase for “tourism +”
The travel roadshow in Shenzhen brought together themes from the city’s mega events and community tourism activities held each November and December. By setting up various showcase zones such as “Macau Grand Prix”, “Macau Food Festival”, “Macao International Marathon”, “Macao Light Festival” and “Light up Macao Drone Gala”, visitors could experience Macao’s charm, “tourism +” and the city’s mega events.
Macao Tourism Mascot MAK MAK delivered performances at the event and there were workshops to experience painting and other DIY crafts themed around Macao.
The roadshow was presented by MGTO in partnership with Lvmama.com, a travel website. Deputy Director of MGTO, Cheng Wai Tong, Second-level Consultant of Tourism Promotion Division of the Culture, Radio, Television, Tourism and Sports Bureau of Shenzhen Municipality, Zhang Yiyou, and Lvmama.com Chief Executive Officer Zou Qingling attended the opening ceremony.
Promoting “tourism + MICE”
MGTO and the Macao Trade and Investment Promotion Institute (IPIM) presented a tourism and MICE seminar ahead of the roadshow that highlighted the city’s strengths.
Since March 2021, the two organisations have given in-person promotions for tourism and MICE in cities such as Guangzhou, Dongguan, Zhongshan, Zhaoqing and Huizhou.
The seminar heard the latest tourism developments and endeavours to revive the city’s tourism market, including promotions for Macao Highlight Tours, the “Macao Full of Fun – Smart Trip Planner” and other diverse tourism resources and products.
IPIM presented Macao’s advantages in the MICE industry and encouraged organisers to hold their events in Macao. The seminar also featured business matching and networking on site that engaged more than 100 travel and MICE industry delegates, and media.