• MGTO has been enhancing promotional efforts worldwide to highlight Macao as a Creative City of Gastronomy
  • Director Senna Fernandes briefed meeting participants on the latest tourism developments in Macao
  • MGTO provided experiences and ideas at the market representatives’ presentation during the three-day meeting

MGTO Annual Marketing Meeting 2018

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Macao Government Tourism Office (MGTO) held its Annual Marketing Meeting 2018 in Macao from 19th to 21st June, at which some 46 market representatives of MGTO, consultants and representatives of promotional entities assembled from all around the globe to present their work achievements and discuss their marketing plans for the coming year.

MGTO Director Maria Helena de Senna Fernandes briefed the representatives on the latest tourism situation in Macao and the line-up of major local events in the second half of 2018, which include the 29th Macao International Fireworks Display Contest, Global Tourism Economy Forum．Macao 2018, the 18th Macau Food Festival, the Macao Light Festival 2018 and the 3rd International Film Festival & Awards．Macao.

Director Senna Fernandes also provided an update on the latest developments of Anim'Arte NAM VAN plus the promotional campaign tailored to spotlight Macao's designation as a Creative City of Gastronomy. Macao tourism mascot 'MAK MAK', a character announced in April, was introduced to participants at the meeting.

MGTO encouraged all market representatives to combine Macao's gastronomic elements with creative ways to brand Macao further as a newly designated UNESCO Creative City of Gastronomy via a wide variety of destination promotions, leveraging the brand new image of MAK MAK to attract visitation to Macao.

MGTO invited the Director of the Transport Bureau, Lam Hin San, to present the transportation plan for the Hong Kong-Zhuhai-Macao Bridge to meeting attendee, exhorting its representatives to encourage more tour operators to offer new multi-destination itineraries and variously themed products to attract more visitors to the Guangdong-Hong Kong-Macao Bay Area.

Attendees expressed their interest in the tourism opportunities the bridge represented, paying close attention to the latest news about the mega structure, in particular the timing of its opening to further promote travel to Guangdong, Hong Kong and Macao via one packaged trip.