MGTO Rolls Out Several Promotional Plans in April

MGTO introduces green travel resources to students in Hong Kong

Hong Kong

'Get Moreā€§Macau' Joint Promotion

MGTO (HK) has joined hands with China Travel Service (HK) Ltd. (CTS) to launch a Macau package in April to promote the 'Step Out, Experience Macau's Communities - Walking Tour Routes', which have recently been doubled from four to eight routes. The tours, all appropriately themed to the districts they pass through, are an innovative way of enabling visitors to explore the lesser known 'gems' of Macau while learning more about the rich history of the territory, and exposing the retail outlets in those areas. The joint promotion will match an E-buy for a Macau package with the CTS website.

Friends of Macau Gathering

To promote the 'Step Out, Experience Macau's Communities - Walking Tour Routes' and to introduce the new Macau tourism product, MGTO (HK) will organize a 'Friends of Macau' Gathering on 25th April. The gathering will serve as a networking platform for both the Hong Kong and Macau travel trade.

Incentive Market

'Green Travel @ Macau' School Speaking Tour

The latest round of the 'Green Travel @ Macau' School Speaking Tour kicks off this month. MGTO (HK) will introduce the abundant Green Travel resources to over 1,000 students from five primary and middle schools in Hong Kong.

Macau Familiarization Tour for Hong Kong Extracurricular Activities Master Association

To showcase Macau as an ideal destination for student educational travel whilst promoting its rich green travel resources, MGTO (HK) will host a 2-day / 1-night Teacher Familiarization Tour on 17th and 18th April for 30 members of the Hong Kong Extracurricular Activities Master Association with the objective of equipping them with the knowledge and skills to organize study tours to Macau and to promote the Student Excursion Incentive Scheme.

Taiwan, China

Earth Day Run 2015

MGTO will participate in National Geographic Channel's 'Earth Day Run 2015' on 12th April in Taipei. During the day, an MGTO promotional booth will provide Macau tourism related products and information for consumers. Runners can join activities at the booth to redeem souvenirs. It is estimated that 12,000 runners will participate in Earth Day Run 2015.

Korea

Record trade delegation for promotion in three cities

MGTO (Korea) is organizing in April its annual Macau promotional highlights in Korea for consumers, media and trade. This year the promotion will feature a record number of travel trade participants from Macau , with more than 30 representatives, including hotels, travel agencies and others. In addition, for the first time the promotion will be extended to Korea 's third largest city in the western region of the country, Gwangju, in tandem with Seoul and Busan.

MGTO Deputy Director Cecilia Tse will fly to Korea to preside over the promotional events. Between the 20th and 24th April, she will host a CEO Dinner with key Korean travel trade stakeholders, a Macau Travel Mart in the three cities for Macau trade operators to meet their Korean counterparts, as well as the opening of an exhibition 'Touching Moments in Macau through Artists' Perspective' in Seoul's Insa Art Centre, where six renowned Korean artists will display their Macau-inspired works.

Japan

First Nagoya Women's Club Meeting Planned for April

MGTO-Japan is planning to hold the year's first Macau Travel Trade Women's Club Meeting in Nagoya on 6th April for an anticipated attendance of 50 travel professionals. Women aged between 30 and 45 - one of the core target segments for Macau - are considered market trendsetters in Japan and lead the Japanese market with their lifestyle. Dinner with the female agents will serve as a way to nurture support and expand the number of female Japanese travellers to Macau. Every year, two Women's Club Meetings are held in Nagoya.

Malaysia

Macau Sales Mission 2015

MGTO will host Macau Sales Mission 2015 at the JW Marriot Kuala Lumpur on 16th April. A business matching platform for both the Malaysian trade and Macau's tourist trade and hoteliers will be inaugurated in order to create opportunities for both parties to network and build relationships for more attractive travel packages to Macau.

Later in the month, from 21st to 23rd April, the East Malaysia Product Presentation will be held in Kota Kinabalu, Sabah and in Kuching, Sarawak. MGTO will conduct product update presentations for the travel agents in these locations to keep them updated on the latest information and developments in Macau. As there is no direct flight from Sabah / Sarawak to Macau, MGTO is taking the opportunity to promote and offer a ferry ticket redemption deal to all travel agents in order to encourage them to create more tour itineraries to Macau via Hong Kong. Following the presentations, a networking luncheon with the travel agents will be hosted by MGTO.

Regional Roundup

Other activities currently planned for April in which MGTO will have a presence include 'Dynamic Macau' in Changsha, Hunan Province, China from 9th to 11th April; and the 'ASTINDO (Association of Indonesia Airlines Ticket Direct Selller) Travel Fair in Jakarta, Indonesia from 17th to 19th April. In addition, MGTO will attend the 'Thai International Travel Fair' (TITF) in Chiangmai from 21st to 24th April.

Office representatives as well as members of the tourist and hospitality trades will seek to consolidate existing relations with their peers in these venues, while promoting the new tourism diversity of Macau.