Macao Government Tourism Office - together with the Zhongshan Tourism Bureau and Zhuhai Culture, Sports and Tourism Bureau - went to Guizhou and Jiangsu to promote tourism resources in the three destinations and multi-destination tour routes, branding their cities as one regional destination.
The tourism authorities and travel trade of Zhongshan, Zhuhai and Macao formed a delegation of 50 representatives, holding two tourism presentation seminars in Guiyang, Guizhou and Suzhou, Jiangsu on 1st and 3rd June revolving around the theme 'Fragrant Hill in the past; Zhongshan, Zhuhai and Macao today'. During the session, the delegation introduced multi-destination travel, rich tourism resources and related routes to local tourism authorities, tourism industries and media in order to expand the tourist source markets in the eastern part of China and in cities along the Zhuhai-Guiyang High-Speed rail route, in turn deepening the regional tourism collaboration and development between the three destinations.
Representatives of the tourism authorities of Zhongshan, Zhuhai and Macao participated in the session, as did five representatives from Macao travel agencies, airline companies, hotels and integrated resorts. During the presentation seminars, promotional videos about Zhongshan, Zhuhai and Macao were screened, with representatives from the tourism authorities and travel trade of the three regions introducing the latest information and related tourism products. They also held sweepstakes, trade sessions and banquets during the seminars.
After the 2017 Work Meeting held in March in Macao, the tourism authorities of the three destinations, together with the travel trade, joined together to hold mega tourism promotional events in Indonesia and Malaysia in mid-April. In 'Experience Macao - Malaysia' mega promotion, which was held in Kuala Lumpur, MGTO promoted multi-destination tourism products, and held a tourism presentation, travel mart and media reception.
Zhongshan, Zhuhai and Macao have formed a tourism alliance to conduct joint marketing initiatives under the umbrella slogan of 'Fragrant Hill in the past; Zhongshan, Zhuhai and Macao today' since 2006. They conduct regular meetings each year to discuss annual collaborative plans, rotating tourism alliance chairmanship: MGTO was designated the rotating chairmanship for 2017.